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Using surveys in marketing: understand customers and increase sales

Learn how surveys help you understand customers, test ideas, and improve marketing. Explore question types and personalized offers in Oroom.One.

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Surveys are a foundation of modern marketing, helping businesses understand their customers' needs, expectations, and opinions. They provide data that can shape marketing strategies, improve products and services, and strengthen customer relationships. In a digital market with intense competition and growing customer expectations, surveys help businesses respond to changing conditions. Here are some ways to use them in marketing.


How surveys support marketing

Customer satisfaction research: Surveys let businesses collect feedback on their products and services. This helps identify strengths and weaknesses and plan improvements.


Market segmentation: Surveys help businesses understand different market segments by identifying the needs and preferences of specific customer groups.


Concept testing: Before launching a new product, businesses can use surveys to test concepts and collect feedback on potential offerings.


Measuring advertising campaign effectiveness: Surveys can measure campaign performance by collecting information about brand awareness, ad recall, and the influence of advertising on purchasing behavior.


Competitor analysis: Businesses can use surveys to gather information about competitors, compare customer satisfaction, and assess loyalty to different brands.


The survey builder in Oroom.One

Oroom.One includes a survey builder with several question types:

  • Rating scales: Respondents rate products, services, or experiences on a specified scale, such as 1 to 10.
  • Single-choice questions: Respondents select one option from a list of possible answers.
  • Multiple-choice questions: Respondents can select more than one answer, providing more detailed information.
  • Open-ended questions: Respondents enter their own answers, allowing you to collect detailed qualitative feedback.


In Oroom.One, user responses can be linked to specific offers or products. This helps businesses create personalized proposals and better match products to customer needs and expectations. The tool supports efficient data collection and analysis, helping businesses run more effective marketing campaigns and improve customer satisfaction.